Lifestyle and location-led imagery across flagship hotels in Istanbul, London and Edinburgh for a campaign spanning Europe and the Middle East. The brief called for an authentic tone, capturing everyday moments in natural light with a focus on atmosphere and environmental storytelling.

Developed the visual approach for a national TVC campaign aimed at framing what it means to be a bus driver. Shot motion and directed portraits with real drivers in a studio setting. Photographing pride, humour, and the everyday fulfilment behind the role.

Tasked with documenting the Johnnie Walker Princes Street experience in Edinburgh, directing a large rotating cast and capturing lighting design, architectural detail and brand storytelling throughout the space.

Photographed Biffy Clyro during the shoot for a new music video, capturing candid behind-the-scenes moments, live performance, and portraits on location. Also shot an impromptu promo session for Warner Bros, later used in press materials and featured in DIY Magazine.

Photographed a range of Scottish businesses supported by Business Gateway, from start-ups and sustainable brands to biotech labs and fire engine factories. Shot on location with a focus on clear, confident portraiture.